BETTER INVESTMENT DECISIONS
WITH RELEVANT DATA

​Kering is the the owner of Gucci, one of the most spectacular growth stories in the luxury sector, which experienced a dramatic turnaround under creative direction of Alessandro Michele. Around 55% of Gucci’s sales in 2017 were made to customers under 35. Michele seems to have figured out what young people want – bright, eclectic colours and patterns that are engaging, eye-catching and look good on Instagram. The growing number of web searches for Gucci was clearly signalling increase in popularity.

In June 2018 Boohoo.com announced a new collection in collaboration with Paris Hilton, celebrity followed by 9 million people on Instagram. After Paris started posting under hashtag #ParisHiltonXBoohoo around 1 million were added to Boohoo audience giving impulse for future revenue growth. We track all meaningful social media platforms for changes in fan numbers and engagement (post likes, comments, re-shares) data on a weekly basis.

NLP sentiment is a numerical expression of business conditions and helps to identify long-term trends influencing company stock price. We can see how Burberry recovered from the slump as the slide in GBP gave a tailwind for a stock price turnaround.

Online Retail rating shows the number of Nike products in e-commerce platforms bestseller lists in relevant categories. Rating increase in May 2018 shows that recent product launches are trending well with the customers.